The leading beauty and wellness brand, Himalaya Wellness has unveiled a strong new campaign, ‘Remember Her Face’, featuring Royal Challengers Bengaluru (RCB) players Smriti Mandhana, Shreyanka Patil, and Richa Ghosh.
The campaign’s centrepiece is a deeply moving digital video commercial (DVC) that switches the focus from existing legends to the future generation of women’s cricket. Set against daily settings where aspirations silently take root, the video captures genuine moments of raw potential, from neighbourhood practice sessions to high-energy coaching exercises as RCB stars Smriti Mandhana, Richa Ghosh, and Shreyanka Patil train young girls. Anchored by its premise, ‘Remember Her Face’, the film emphasises that greatness can begin long before the spotlight shines. By highlighting the faces of tomorrow, the ad highlights the brand’s pleasure in supporting future talent who, when given the correct backing, go on to inspire and reinvent what’s possible on and off the pitch.
The program is based on the Himalaya 1derwoman Initiative, which has taught and coached girls across India, providing access, confidence, and opportunities for budding female cricketers.
Rajesh Krishnamurthy, Business Director, Consumer Products Division, Himalaya Wellness, said, “This is the fourth year of Himalaya’s collaboration with RCB Women’s team marking an important milestone for us. As women’s cricket enters a defining phase in India, we’re proud to back initiatives that empower young girls and create impact beyond the field.”
Ragini Hariharan, Marketing Director, Beauty & Personal Care, Himalaya Wellness, said, “At Himalaya Wellness, we believe confidence is built early through opportunity, encouragement, and belief. The 1derWoman initiative reflects our commitment to nurturing young girls to step forward, by giving them the platforms, visibility, and support they need to pursue their potential.”
Abhishek Ashat, General Manager – Beauty & Face Care, Himalaya Wellness, added, “Remember Her Face is not just a campaign, but a heartfelt continuation of our commitment to nurturing grassroots talent and reshaping how women’s sport is seen and supported. By spotlighting young girls and their journeys, we hope to inspire communities to recognise potential early and champion it collectively.”
Naveen Raman, EVP & Head (South), 82.5 Communications, shared, “‘Remember Her Face’ celebrates the next generation of women cricketers—new faces ready to be seen, celebrated, and remembered. We at 82.5 Communications are proud to shape this for the fourth consecutive year with Himalaya Facecare and RCB.”
The film is visually spectacular and emotionally evocative, culminating in an emotional reunification of RCB players and young aspiring athletes who celebrate sisterhood, mentorship, and the sheer love of the game. The ad underscores Himalaya’s philosophy that confidence, care, and opportunity, both on and off the pitch, can help form better futures.
With Remember Her Face, Himalaya and the RCB Women’s team continue to give a striking example of how brands can play an important part in creating ecosystems that empower women in sports – not just now, but for future generations.
