The Scottish Premiership club, Hibernian Football Club have announced a new two-year partnership with the sports betting app, SBK.
The deal sees the SBK logo prominently displayed on the sleeves of the club’s men’s team playing kit until the summer of 2026.
In addition to the sleeve sponsorship, SBK will benefit from significant branding opportunities within Easter Road Stadium. While the financial terms of the partnership remain undisclosed, both parties expressed enthusiasm about the collaboration.
Murray Milligen, Commercial Director at Hibernian FC, said, “We’re really pleased to have the support of SBK for the next two years in what is a significant partnership for the Club.
“We look forward to working with them over the next two years in what is an important and exciting period in the Club’s history.”
Adam Baylis, Marketing Director at SBK, added, “We’re thrilled to begin this partnership with Hibernian; it’s truly an honour to be associated with one of the SPFL’s biggest clubs.
“We can’t wait to bring SBK’s market-leading odds to Hibs fans throughout this season and spread the word about our mission to shake up the industry with a focus on price and product with no casino in sight!”
SBK, part of the award-winning Smarkets group, was founded in 2020 with a mission to revolutionize the sports betting landscape. By offering competitive odds and a focus on product excellence, the company aims to level the playing field for customers.
