The Bundesliga outfit, Hertha BSC have announced a sponsorship deal with the property developers, CG Elementum AG. Following this association, the organisation has been labelled as the club’s new official sleeve sponsor and exclusive partner.
This new deal will include the Berlin company’s logo appearing on the sleeves of the club’s primary shirts for all Bundesliga and cup games.
The collaboration with the housing developers will last until June 30, 2025. Along with the logo on the sleeves, the firm will also have advertising rights on various platforms including placement on the two LED boards close to the pitch.
Christoph Gröner, Chairman of CG Elementum AG, said, “As a company based in Berlin, we want to make our mark. We were delighted that our logo will be on the left sleeve of Hertha’s first-team shirts. This partnership underlines our long-term connection with Hertha BSC and how much we respect the club, its fans and all the staff members.”
Thomas E. Herrich, Executive Board Member, Hertha, commented, “During our conversations with CG Elementum, we were able to convince them to further expand their partnership with Hertha BSC. We now have a strong, reliable partner by our side, who will work alongside us as our sleeve sponsor in the coming years.”
Thorben Jeß, Vice President of Team Hertha BSC at SPORTFIVE, said, “Starting the new season with CG Elementum as our sleeve sponsor and exclusive partner is a great sign. We are really pleased that we have been able to take our cooperation with a long-term partner to the next level.”