The electric scooter company, Hero VIDA has been named the title sponsor for India’s upcoming tour of New Zealand, as New Zealand Cricket (NZC) marks 100 years of sporting ties between the two nations.
The 12-match bilateral series will commence on October 22, 2026, as part of New Zealand’s ‘100 Years of Unity through Sport’ event, a year-long commemoration of India-New Zealand’s athletic partnership. The sports association stretches back to 1926, when an Indian Army hockey team made their first trip to New Zealand.
During the visit, Team India will face the Blackcaps in five T20Is, five ODIs, and two Tests, making it India’s largest international series this year.
As title sponsor, Hero VIDA will have naming rights to all 12 matches and a major brand presence throughout the tour.
TCM Sports, New Zealand Cricket’s sole naming rights and on-ground partner from 2019 to 2031, helped establish the relationship. TCM Sports, which has had a long commercial relationship with NZC, collaborated with the board to bring Hero VIDA on board for the landmark series.
Geoff Allott, CEO, New Zealand Cricket, said, “This is a significant year for sport between India and New Zealand, and we are delighted that this extensive tour will be part of the centenary celebrations. Twelve matches across all three formats underline the scale of the series, and we are pleased to welcome Hero VIDA as Title Sponsor for what promises to be a memorable home summer. India’s tours of New Zealand always generate tremendous interest, and we look forward to another highly competitive series between the two sides.”
Sanjay Bhan, Executive Vice President – Global Business, Global Product Planning and Global Market Insights, Hero MotoCorp, said, “Cricket has a remarkable ability to bring people together, transcending borders and creating moments that millions can celebrate together. We are proud to be the Title Sponsor for India’s tour of New Zealand, marking yet another significant chapter in the sporting relationship between the two nations. This much-anticipated series will see two of the world’s top cricketing teams battle it out across an exhilarating line-up of T20s, ODIs and Test matches.
For HERO VIDA, this partnership is an opportunity to associate with a highly anticipated international tournament while celebrating the spirit of movement, ambition and progress—principles deeply rooted in our brand. We look forward to an exciting series that inspires fans across the world and creates many memorable moments, both on and off the field.”
Lokesh Sharma, Managing Director, TCM Sports, said, “Our partnership with New Zealand Cricket has been built over several years and created strong commercial opportunities for its international cricket. This is an especially significant tour, both because of its scale and because it comes in the centenary year of sporting ties between India and New Zealand. We are delighted to have Hero VIDA on board as the Title Sponsor and look forward to delivering a strong partnership across the series.”
