Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has announced a strategic five-year partnership with the International Hockey Federation (FIH).
This collaboration has positioned the two-wheeler giant as the FIH’s global leadership partner. In addition, the pact has extended the long-term engagement between the two that has spanned over the past 15 years.
The comprehensive agreement encompasses a range of prestigious FIH events, including the pinnacle Hockey World Cup, the fast-paced Pro League, the exciting Indoor World Cup, the development-focused Junior World Cup, the innovative Hockey5s World Cup, and various Nations Cups.
This strategic alliance aims to elevate the sport to new heights, drive global growth and inspire future generations of hockey enthusiasts worldwide.
Commenting on the agreement, Dr Pawan Munjal, Executive Chairman, Hero MotoCorp, said, “As the world gathers for the Olympic Games, I am proud to announce the renewal of our partnership with the International Hockey Federation (FIH) for the next five years. This collaboration highlights one of the most significant international sports alliances. In India, hockey symbolizes national pride and heritage.
“As champions of sports, we recognize its profound impact on transforming lives and communities. Hockey, our national sport, deeply resonates with our cultural values. I congratulate Tayyab Ikram, President of FIH, for the sport’s remarkable evolution through innovative tournaments and formats. These efforts have broadened hockey’s appeal and engagement with future generations.
“Hero MotoCorp is committed to elevating hockey’s prominence, with upcoming global events in India playing a pivotal role. We aim to inspire youth worldwide with values of respect, equality, diversity, sustainability, and fair play, ensuring hockey’s spirit shines brightly across the globe.”
FIH President Tayyab Ikram, added, “This renewed partnership with Hero MotoCorp represents a tremendous support for the development of hockey – FIH’s number one mission – all around the world.
“As we have embarked on a new path to grow and professionalise our sport like never before through our Empowerment and Engagement strategy launched last year, this agreement comes at a very significant time.
“Thanks to Hero MotoCorp’s support, we will expand our ambitions and objectives, for the good of hockey.
“In my name and on behalf of FIH, I would like to express the sincerest gratitude of the global hockey community to Hero MotoCorp, and in particular its Executive Chairman Dr Pawan Munjal, whom we had the pleasure to welcome at the Paris 2024 Olympics hockey events.
“This partnership confirms Hero MotoCorp’s trust in FIH and our sport’s potential. We share the same vision of sports, fostering physical exercise, uniting people and developing communities. Together, we will grow!”
The partnership is expected to yield significant benefits for both organizations. The two-wheeler giant gains enhanced global visibility through its association with hockey, while the world governing body receives substantial support to drive the sport’s development.
Hero MotoCorp is India’s largest two-wheeler manufacturer and a global leader in the industry. Known for its reliable and affordable motorcycles and scooters, the company has a dominant market share in India. With a strong focus on innovation and customer satisfaction, the leading two-wheeler manufacturer continues to expand its reach both domestically and internationally.
The International Hockey Federation (FIH) is the global governing body responsible for field and indoor hockey. Founded in 1924, it oversees the sport’s major international tournaments, including the prestigious Hockey World Cup. Based in Lausanne, Switzerland, the International regulatory body works to promote and develop hockey worldwide, fostering competition, fair play, and the growth of the sport. The Indian broadcasting baron, Viacom18 has secured the media rights to the Global Hockey Federation and provides extensive coverage of all FIH events.