Hero MotoCorp has unveiled a three-year pact with the emerging PGA Tour stars Akshay Bhatia and Sahith Theegala.
As per the pact, Bhatia and Theegala will become the multinational company’s global brand ambassadors. This development has highlighted Hero’s determination to enhance its global presence in professional golf.
The association kicks off this week as both players will be donning the Hero logo as they take the field.
Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, commented, “We are thrilled to welcome Akshay and Sahith to the Hero family. These exceptional young golfers, both of Indian descent, embody our core values of passion, integrity, and courage. Their dedication and achievements align perfectly with our mission to champion excellence in sports globally.”
He added, “As a proud Indian brand with a strong legacy of supporting athletes across disciplines, we take immense pride in fostering talent of Indian origin on the world stage. Hero MotoCorp is globally recognized for innovation and sustainability, and as we continue to expand our brand’s influence, we engage with youth icons who inspire the next generation. Akshay and Sahith’s journey will further strengthen our long-standing association with golf, and we wish them great success this week and in their future endeavors.”
“Partnering with a global brand like Hero MotoCorp is truly a dream come true, especially given my ambition to compete and share my passion for golf around the world for many years ahead. India, and specifically the Hero Indian Open, holds special significance as an integral part of my family’s heritage,” said Bhatia.
Sahith Theegala, said, “I am honored to have been selected by Hero MotoCorp to represent them worldwide. Akshay and I are very good friends, and we are excited to be working with Hero to increase their brand visibility through all our appearances. Like Hero, we are both committed to encouraging the success of young athletes from around the world in their sports and personal endeavors.”
Hero MotoCorp is a scooter manufacturer headquartered in Delhi. It has a 30% market share in India’s two-wheeler industry. This newly unveiled pact has propelled the Indian company’s portfolio of sports ambassadors.
Over the past two decades, Hero has assisted events like Hero Dubai Desert Classic, Hero World Challenge (PGA Tour), Hero Indian Open (DP World Tour) and Hero Women’s Indian Open (LET).
