The manufacturer of scooters and motorcycles, Hero MotoCorp has teamed up with the Hockey India League (HIL).
The pact has named Hero MotoCorp to be the title sponsor of HIL for the upcoming three seasons. The newly unveiled pact will commence from the 2024-25 season.
The core of the association is to promote sports in India, especially hockey, enhance its visibility and provide a platform for talents throughout the country.
Sanjay Bhan, Executive Vice President at Hero MotoCorp, shared, “Hero MotoCorp is deeply committed to nurturing and supporting sports globally, with a special emphasis on India. Hockey holds a unique place in our hearts, reflecting our nation’s rich sporting heritage. The Hero Hockey India League is more than just a competition – it’s a celebration of our shared passion for the sport, an inspiration for future athletes, and a unifier for communities. We wish all the participating teams and players the very best.”
Dr. Dilip Tirkey, Chairperson of the Hockey India League Governing Committee, also expressed excitement over the partnership, stating, “Hero MotoCorp has always been a pioneer in supporting Indian sports, and their association with the Hero Hockey India League will elevate the tournament’s stature. With their title sponsorship, we are confident that the Hero Hockey India League will reach greater heights, inspiring players and fans alike. Together, we aim to make this league a true celebration of hockey as #IndiaKaGame.”
Bhola Nath Singh, Member of the HIL Governing Committee, added, “Hero MotoCorp’s partnership is a testament to the growing popularity of the Hockey India League. Their support will not only enhance the league’s visibility but also strengthen the narrative of hockey as a unifying force in India.”
The forthcoming edition of HIL will kick off on December 28 and will consist of eight teams and four women’s teams. The competition will be available across various platforms to compound the reach of the sport.
In one of the recent developments, Hero MotoCorp also signed a five-year agreement with the International Hockey Federation (FIH).