The Rugby Premier League (RPL), India’s innovative franchise-based rugby competition, has announced a landmark partnership with Hero FinCorp, a leading Indian Non-Banking Financial Company (NBFC).
This strategic alliance is set to significantly accelerate the growth of rugby in India, merging RPL’s dynamic vision with Hero FinCorp’s nationwide commitment to empowering aspirations.
While full details of the collaboration, including its financial scope and duration, are slated for an official unveiling in the coming weeks, this partnership represents a powerful endorsement of the RPL’s potential. Hero FinCorp, renowned for its extensive reach and dedication to providing “Windows of Opportunity” through diverse financial solutions, is poised to play a crucial role in expanding the league’s impact and connecting with a broader audience across India.
The inaugural RPL season, featuring the fast-paced Rugby 7s format, is scheduled to electrify fans from June 15 to June 29, 2025, at the iconic Andheri Sports Complex in Mumbai. All 34 high-intensity matches will be broadcast live on Star Sports and streamed on JioHotstar, making the action accessible to millions. Backed by World Rugby and spearheaded by Rugby India and GMR Sports, the league comprises six city-based franchises: Mumbai Dreamers, Delhi Redz, Bengaluru Bravehearts, Chennai Bulls, Hyderabad Heroes, and Kalinga Black Tigers.
Hero FinCorp’s foray into rugby underscores the sport’s burgeoning prominence in India and the significant growth opportunities it presents. The NBFC has a strong track record of strategic sports associations, notably its multi-year partnership with Delhi Capitals in the Indian Premier League (IPL). This demonstrates its astute understanding of how sports can effectively connect with diverse demographics and build robust brand recall.
The RPL promises an exhilarating spectacle, featuring a vibrant blend of talent. Thirty marquee international players from top rugby nations such as New Zealand, Australia, South Africa, and Fiji will join 30 of India’s finest rugby talents. Under the guidance of renowned international coaches, these combined squads will battle for supremacy, showcasing elite skill and thrilling competition.
This partnership with Hero FinCorp is expected to inject substantial momentum into the league, significantly enhancing its marketing, outreach, and overall fan engagement efforts. It sends a clear signal that the RPL is more than just a sporting event; it’s a movement poised to redefine the future of rugby in India.
Further announcements detailing the specifics of the partnership and its activations are anticipated soon, as the Rugby Premier League gears up for its highly anticipated inaugural season.
