The newly unveiled campaign showcases the brand’s spirit by encouraging boys to link up with people with similar interests, celebrate their tribe and ride along too.
The campaign commences with the attacking batsman revealing a bicycle. Several kinds of tribes, such as midnight munchers, downhillers tribe, sundown tribe and dirt bikers tribe along with a group of cyclists have been unveiled in the campaign.
R Parvathy, Associate Creative Director, Ogilvy, said, “Tribe plays an important role in the journey of every teenager who loves cycling. It’s the tribe that shapes them and defines their rides. It decides the nature of adventures he could take on and gives him the grit to complete them. Cycling has a deep connection with brotherhood this way. These brotherhoods and tribes are what Brand Hercules aims to celebrate through the latest campaign.”
Ogilvy Bangalore has helmed the campaign. Pant and Hercules teamed up in October 2021.
The Indian wicket-keeper batsman was recently named as the brand ambassador of Uttarakhand.