The Board of Control for Cricket in India (BCCI) has announced a significant two-year partnership with Herbalife.
The global nutrition company has come on board as an associate partner for the TATA Women’s Premier League (WPL). The collaboration underscores the BCCI’s commitment to the growth and development of women’s cricket in India.
The BCCI expressed its excitement about the partnership, emphasizing the potential for Herbalife’s expertise in nutrition and wellness to benefit the players and elevate the league. The board anticipates a productive collaboration focused on leveraging Herbalife’s resources to enhance the overall experience for both players and fans.
This strategic alliance is crucial for the continued success and sustainability of the TATA WPL, which has rapidly become a leading platform for showcasing women’s cricketing talent from India and across the globe. The two-year agreement will integrate Herbalife’s brand into the WPL ecosystem, and both organizations have expressed their enthusiasm for a successful and impactful partnership.
Herbalife is a global nutrition company offering a wide range of science-backed products, including protein shakes, vitamins, and sports nutrition supplements. The company focuses on promoting healthy lifestyles and empowers individuals to achieve their wellness goals through personalized nutrition and community support. Herbalife provides premium sports nutrition to over 150 athletes worldwide, including prominent Indian stars such as Virat Kohli, Smriti Mandhana, Lakshya Sen, Manika Batra, Mary Kom, and others.
The new season of the TATA WPL kicks off on February 14, 2025, with the defending champions, Royal Challengers Bengaluru, taking on the Gujarat Giants at Kotambi Stadium, Vadodara, at 7:30 PM IST.