Hendrick’s Gin, the UK’s No. 1 premium gin brand, partners up with Marylebone Cricket Club (MCC) to enrich the cricket experience at Lord’s cricket ground. The brand intends to refresh the conventional cricket experience at Lord’s by making speciality bars and unique servings accessible to visitors.
During games at Lord’s this summer, cricket fans will have a variety of gin beverages to select from, including a Hendrick’s Neptunia Fizz — a lovely, limited-release tipple blending a smooth, bright citrus finish with exquisite coastal botanicals.
Fans will also notice new drinks break during the first Test match of the summer, as Hendrick’s Gin announces the GIN-terval at the Home of Cricket, allowing spectators to enjoy an ice-cold Hendrick’s & Tonic at Hendrick’s bar for the perfect refreshing break from the action.
Ifan Jenkins, UK Marketing Director at William Grant & Sons, said, “We are so excited to be partnering with MCC to keep the cricket crowd refreshed this summer, and make the Home of Cricket the Home of the Hendrick’s GIN-terval.
“There has never been a better time for a delectable Hendrick’s cocktail than while sitting back and enjoying the summer of cricket at the iconic venue that is Lord’s. We’re looking forward to seeing fans and newcomers to the game immerse themselves in this new unusually refreshing cricket experience.”
Andy Muggleton, Commercial Director, MCC, added, “Our aim is to ensure that our Members and visitors have an unforgettable day when they come to Lord’s, enjoying the action on the field and the experience away from wicket. We think the fit with Hendrick’s Gin is perfect for our customers and hope that they enjoy the GIN-terval breaks!”