The 25-year-old star racer has announced his new collaboration with the Dutch company on social media with the caption, “Incredibly proud and honoured to be joining forces with the iconic Dutch Brand @Heineken for a long term partnership 🤝”.
With this new alliance, the Dutch pair will now look to cater to next-generation fans with the help of creative activation along with a new gaming plan: Player 0.0.
Both Heineken and Max are collaborating to establish a brand-new virtual racing experience for the fans. They will get an opportunity to race against some of the best drivers in the world in this game.
Along with this, Heineken has also stitched an alliance with Red Bull racing. This partnership will bring out world-class entertainment and a great experience for the fans, and will also bring out some good lifestyle campaigns in music and gaming.
On this new alliance, Max Verstappen said, “Being from The Netherlands myself, it is something truly special to partner up with an iconic Dutch Brand like Heineken. People who know me, know that I am very determined and as a driver I do not want to leave any room for error. That’s why I am excited to become a part of the ‘When You Drive, Never Drink’ campaign to help raise awareness for responsible consumption. And being an avid gamer and passionate Sim Racer myself, I’m thrilled to be playing a part in the new gaming initiative being developed called Player 0.0”.
Christian Horner, Team Principal and CEO of Oracle Red Bull Racing said, “Any great team needs a series of great partners to help support them on their journey, and we’re incredibly excited to add Heineken as one of our global partners with their no alcohol brand Heineken 0.0 to help take us to the next level. Heineken 0.0 has become a huge part of the F1 family across the globe, providing exciting and engaging entertainment opportunities for our global fanbase, both at track and at home. We can’t wait to work with them once again and see the exciting opportunities we can bring to our fans this season.”
Bram Westenbrink, Global Head Heineken Brand, said, “We are incredibly excited to partner with not only the current world champion, but also the team behind him in Oracle Red Bull Racing. Max is a Dutch and global icon. He is the perfect ambassador for Heineken 0.0; his passion both on and off the track – in the Sim Racing community, will expand our message into the world of gaming with Player 0.0 and help in our push to encourage responsible consumption”.