Healthquad, a new health and fitness platform has roped in the Australian fast bowler and the Test captain, Pat Cummins as its brand ambassador and latest investor. The news of the association was announced by Healthquad on its official Twitter handle, which was retweeted by Pat Cummins. The health and fitness startup also shared a video on YouTube regarding the same.
The brand is aiming to transform the Indian health industry by using proprietary algorithms. The instruments are further capable of providing accurate health statistics by considering parameters like calorie intake, daily step count, sleep patterns, water intake, and calorie burn that will help a person to get a clear picture of his/her health and the platform will also provide some tools to transform.
Healthquad also helps its users to set and achieve their fitness goals. If a user reaches its goal then they will be awarded HQ coins, which can further be redeemed in multiple avenues.
Cummins has a huge number of followers in India as he has made a couple of India tours and also plays in the IPL. Considering the fan following of the pacer in the country, Healthquad sees a great opportunity to promote its brand among the Indians through the Australian Test captain.
Speaking on the occasion, Sanjeev Koul, Founder, Healthquad, said: “It’s a privilege for us to have Pat on board as he personifies the very essence of Healthquad. It is an added advantage that Pat is familiar with the Indian health spectrum owing to his long association with the IPL. India is at the cusp of a health & fitness revolution and we’re confident that Healthquad will be leading it from the forefront.”
Adding to it, Pat Cummins said: “As an international sportsman, health and fitness are an integral part of my lifestyle. The experience of playing in the IPL has given me significant insight into the potential of the Indian health & fitness ecosystem. Anything to do with the health tech space excites me and I’m looking forward to strengthening this existing symbiotic relationship with fitness through Heathquad.”
Lastly, Chandra Reddy of Beyond Advisory, as transaction advisors, commented: “The versatility and the horizontal nature of the Healthquad platform is an attractive proposition. It is conducive to integrating with the fast-growing health tech ecosystem, including apps, wearables and other devices. We plan to scale the business in India and across other geographies. We are delighted to be associated with Pat and other consortia members for their hard work and vision to be part of this exciting journey.”