HDFC Life Insurance Company Limited has inked an official sponsorship deal with Sportskeeda for IPL 2020. Sportskeeda, a sports news website founded in 2009, expects over 45 million monthly users and 800 million monthly impressions on the website during the ongoing IPL season.
HDFC Life’s ‘Live IPL Tracker’ will help users in staying updated regarding their favorite teams, providing them with detailed statistics in the form of a visual treat. It will transform the run-of-the-mill data points into a snazzy fan experience.
Under this strategic alliance, Sportskeeda will be providing design-led properties to HDFC Life that will help in improving user engagement and enhance the fan experience. Sportskeeda also believes that this deal will increase awareness and help in ensuring the relevance of the various life insurance solutions provided by HDFC.
Vishal Subharwal, Executive Vice President E-Commerce & Digital Marketing, HDFC Life said, “Increasing the awareness of protection & risk transfer using appropriate life insurance products is critical, especially given that the world is emerging from a pandemic. The staging of the IPL is a testimony that things are surely but slowly getting back to normal. With Sportskeeda, we have the right platform to reach out to the right audience groups and raise awareness about HDFC Life’s products.”
Ajay Pratap Singh, Head of Marketing and Partnerships at Sportskeeda, said that they are pleased to continue association with HDFC Life after a enjoying a similar partnership during the 2019 IPL season.