HCLTech acquires cornerstone sponsorship deal with MetLife Stadium

HCLTech intends to use the predominant stadium to advertise its recent brand positioning.

The multi-purpose venue in East Rutherford, New Jersey, MetLife Stadium, has announced a new partnership with the India-based tech consultancy, HCLTech as a cornerstone sponsor. HCLTech will also serve as the Jets’ and Giants’ official digital transformation partner in the tech consulting bracket.

HCLTech intends to use the predominant stadium to advertise its recent brand positioning, which includes changing the company’s name from HCL to HCLTech and adopting a new catchphrase: “supercharging progress.”

HCLTech stated that approximately 60% of its nearly $12 billion in annual revenue comes from the United States, where this is its first sports sponsorship.

HCLTech will receive direct exposure to the stadium’s southeast corner gate, extra gameday stadium signage, a 75-person volume suite on the 50-yard line, b-to-b community outreach, and digital/social/tv assets as part of the arrangement. HCLTech has committed to collaborating with the teams and stadium contractors to improve all facets of the stadium’s advanced technologies.

The specifics of the deal were not revealed, but cornerstone rights at a two-team venue in the nation’s biggest media market are significant compared in worth to recent building-level naming rights deals in small National Football League (NFL) markets. Revenue from facility agreements is split between the New York Jets and the New York Giants.

Back in 2010, when the venue first launched, it lacked building-wide naming rights, so brands like Bud Light, Pepsi, MetLife, and Verizon stepped up to take the starring roles. One year later, MetLife got the stadium rights, and later on, SAP took over the vacancy in 2012. SAP’s contract expired at the end of the season.

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