Havas Play, the sports, entertainment, and content division of Havas Media Network India, has inked a partnership with one of the nation’s oldest sports marketing firms, Gameplan Sports Pvt. Ltd.
The agreement intends to combine the knowledge and resources of both agencies. The collaboration will be responsible for managing players in major sports leagues for chess, cricket, football, badminton, kabaddi, tennis, and table tennis.
Additionally, it will feature sporting activities including matches, exhibitions, contests, tournaments, and more. Sports media services, including media consultancy, strategy, execution, sponsorship, and establishing IPs in the content and entertainment area will also be a part of the cooperation.
In order to create and develop this strategic collaboration and jointly pursue this new endeavour, Jeet Banerjee, Director, Gameplan Sports Pvt Ltd, and R Venkatsubramanian, President – Investments, Havas Media India and MD, Havas Play, will work together.
Rana Barua, Group CEO, Havas India, said, “At Havas India we place our clients at the heart of our growth journey. Our ecosystem is built and tailored to meet their business needs and to empower them. Earlier this year, Havas launched a new global agency Havas Play – uniting sports, content, culture, and entertainment expertise under one agency. In India, the booming sports sector, which goes much beyond cricket, has become increasingly crucial for brands and marketers and is quite under leveraged.
“Havas Play along with Gameplan will help brands explore the vast potential of this untapped market. This makes us a formidable player creating distinctive and impactful opportunities for brands and businesses.”
Mohit Joshi, CEO, Havas Media Network India, said, “The Indian sports sector is currently thriving with a surge in interest and funding, reflected in double-digit growth and an increased sports budget this fiscal. This underscores the growing opportunities which are lying untapped. With Havas Play and Gameplan coming together, brands and marketers can explore their unique capability to leverage this burgeoning market.
“This alliance further strengthens our meaningful media capability to provide tailored business solutions to our clients, through sports properties and unique IPs.”
Jeet Banerjee, Director, Gameplan Sports Pvt Ltd, said, “Gameplan is one of the oldest sports marketing companies in the country. We turn 25 this year and have left our footprint across several verticals in the sports industry. Our legacy spans across numerous sectors within the sports industry, catalysing innovations that have since become industry standards, from revolutionary 3D signage to transforming chess into a riveting spectator experience.
“Beyond sports, we’ve ventured into literature, cinema, and the arts over the past decade, notably shaping the cultural landscape with the Kolkata Literary Meet, a cornerstone event on India’s cultural calendar.
“We take pride in our agility, innovation, and boundless imagination. In collaboration with Havas Play, we embark on an exciting journey, leveraging their extensive activities and cross-market exposure. Together, we aim to elevate our existing intellectual properties and forge powerful new ventures in sports and beyond.”