The Pro Kabaddi League (PKL) outfit, Haryana Steelers have announced a new partnership with the cryptocurrency exchange, Zebpay. The company will act as one of the team’s principal sponsors in the ongoing edition of the PKL. This new agreement includes the team to feature Zebpay’s logo on the sleeve of the Haryana Steelers’ official jersey.
It’s the cryptocurrency company’s first-ever deal in the marquee Indian kabaddi league. Zebpay was founded in India in 2014, has quickly grown to become the largest crypto exchange in the country, as well as a well-respected player on the global stage. Currently, the platform has over five million users and handles approximately $10 billion in transactions.
Avinash Shekhar, CEO of Zebpay, said, “We’re excited to partner with the Haryana Steelers for the upcoming PKL season. As one of India’s oldest home-grown crypto exchanges, our goal is to make crypto available and accessible to investors across the nation and we hope to see our association with one of India’s favourite sports take us closer to this goal.”
Divyanshu Singh, CEO of Haryana Steelers, said, “This association highlights that Haryana Steelers are always determined to conquer new frontiers – be it on the mat, or off it. Over the past year, crypto collaborations have been taking the sports world by storm and we, at JSW Sports, are delighted to further strengthen our ties with Zebpay, having already associated with them for our football club Bengaluru FC. Zebpay’s innovative zeal, ambition and tenacity resonate with the values of our team, and we are honoured to receive their support in our quest for the title.”
Haryana Steelers started their PKL 8 journey with a tough loss as they couldn’t manage to bag three points against Patna Pirates in the dying moments. They will next square off against Jaipur Pink Panthers on December 25.