The England football captain and Tottenham Hotspur forward, Harry Kane has extended his front-of-shirt sponsorship of the EFL League Two club, Leyton Orient for the 2022/23 season, while also expressing his support for mental health awareness.
The collaboration which contains both the men’s and women’s teams has been in place for two seasons and will now allow the featured charity, Shout to participate.
Shout will get publicity from the fourth-tier club’s fandom, as well as domestic and international exposure, along with matchday chances.
The club mentioned, “Both the club and Harry are excited to dedicate the front of the home shirt for the 22/23 season to a different charity: this season’s shirts will feature Shout, the UK’s only free, confidential, 24/7 text support service for mental health.”
Shout was publicly launched back in May 2019 and since then has carried 1.3 million conversations with people who are nervous, stressed, depressed, suicidal, or overwhelmed and require immediate assistance.
Just like in previous seasons, 10% of the funds raised from each shirt sale will be donated to charity. Leyton Orient and Shout representatives launched this year’s alliances at the Museum of London, which is currently hosting a display on Kane’s life and career.
The exhibit includes Tottenham Hotspur’s number nine’s personal inaugural Orient shirt, as well as shirts from past years of his front-of-shirt collaboration.
Josh Stephens, Head of Commercial from Leyton Orient FC, said, “This partnership continues to deliver. During last season, we were fortunate enough to welcome hundreds of guests from last season’s charity partners, and giving these guests a safe space to come to has been nothing short of an absolute delight. We know we have some new O’s fans, and we can’t wait to welcome them back.
“Mental health continues to be a key driver for both Harry and the club and we are extremely pleased to welcome Shout. The club and all associated with it would like to thank Harry and his team for their continued support for what is an amazing gesture that has continued to be a magical partnership.”
For the last two years, the front-of-home jerseys have been dedicated to the ‘Thank You Frontline Heroes‘ message in support of Barts Charity, and to Tommy Club as part of the Royal British Legion Industries.
Kane stated, “I am thrilled to be sponsoring Leyton Orient’s kits for the third season. I was born only a couple of miles from Orient’s stadium and am really happy to give back to the club that gave me my first professional start.
“I am pleased to welcome Shout to this partnership. Covid has presented many challenges, and these have affected the mental health and well-being of many people. Shout provides a vital helpline and resources to the public, helping to positively improve mental health and wellbeing. The special charities I have chosen for the front of shirts all mean a lot to me, and I hope this platform will help them receive the exposure and support they need.”
The funds collected through the collaboration will allow the charitable organization to have more conversations that could save lives.