Following the deal, the 29-year-old cricketer will be seen promoting the brand-new car via various media and digital campaigns.
Commenting on this new alliance, Tarun Garg, COO, Hyundai Motor India, said, “Hyundai EXTER is an extraordinary SUV, it is entering the Indian market at a time when style needs to be matched by substance, when value goes hand in hand with performance, thus giving consumers much more than they desire. To epitomise this symbolic image of Hyundai EXTER, we could think of none other than Hardik Pandya, who has emerged as one of India’s brightest stars in the recent history of the sport of cricket”.
He further stated, “Based on his great performances on the pitch as a leader and his great family values, we are confident that Hardik Pandya will amplify our brand campaign and help connect Hyundai EXTER to Gen MZ audiences”.
Hardik Pandya, commented, “I am really excited to partner with Hyundai for their new and highly anticipated SUV – the Hyundai EXTER. I am very passionate about cars and this SUV fits into my style perfectly. It is spacious and stunning inside, dynamic on the outside and loaded with all that you need to venture outside. From its bold stance to its thrilling drive, this one is a real game changer. I am sure India will fall in love with the Hyundai EXTER.”
Hyundai EXTER is a compact SUV car, which is scheduled to be released in India on July 10, 2023. Exter will cost between INR 6 Lakh and INR 10 Lakh in India. It will be offered in petrol and CNG variants.