The Indian allrounder, Hardik Pandya has stepped off the pitch and launched his brand identity and a performance wear collection.
Partnering with FanCode Shop, a leading online retailer of sports merchandise, Pandya has offered fans a chance to combine their love for cricket with stylish and functional apparel.
The first collection, available exclusively on FanCode Shop, embodies Pandya’s dynamic personality and dedication to fitness. The lightweight, breathable fabrics are designed for maximum comfort and performance, catering to athletes and casual gym enthusiasts.
Expressing his enthusiasm, Hardik Pandya, said, “I wanted to create something that embodies my journey and connects with today’s youth who are unstoppable despite the challenges life throws at them. I’m excited to bring this performance wear range to life with FanCode Shop. By launching this identity and range, I feel like I’m sharing a piece of my daily routine and philosophy with my fans. I hope they enjoy wearing it as much as I’ve enjoyed creating it!”
Yannick Colaco, Co-Founder of FanCode, added, “We are thrilled to bring the Hardik Pandya brand to everyone. As one of the fittest athletes and an inspiring national icon, Hardik’s journey resonates with people from all walks of life. His personal involvement in developing this performance wear range shows its significance to him. We believe the collection will appeal not only to fitness enthusiasts and athletes but also to young fans and admirers who look up to Hardik.”
More than just lending his name, Pandya was actively involved in the collection’s creation. He provided design ideas, selected fabrics, and chose colours, ensuring the line reflected his style and values. This deep involvement highlights Pandya’s commitment to this venture.
FanCode Shop, the official retail partner for the collection, brings its expertise in sports merchandise and licensing to the table. The e-commerce platform handles everything from manufacturing and logistics to customer care and marketing. As the established merchandise arm of FanCode, the platform has a proven track record, having served as the official merchandise partner for major tournaments like the ICC Men’s T20 World Cup 2024 and the upcoming ICC Women’s T20 World Cup 2024.
Having established himself as a prominent figure for FanCode’s parent company, Dream11, through the Indian Premier League (IPL) 2024 and the T20 World Cup advertising campaigns, Pandya will next be seen on the field in the upcoming India’s Tour of Sri Lanka T20I series starting July 27.