Hamburger SV extend sponsorship deal with adidas

As part of the agreement, HSV players will continue to wear the adidas three stripes for another five years.

The German football club, Hamburger SV (HSV) have announced a sponsorship extension deal with the German sportswear giant, adidas.

As part of the agreement, HSV players will continue to wear the adidas three stripes, which have been worn since the 2007/08 season, for another five years. This indicates that the HSV-adidas agreement will go on for at least 22 years.

The previous supplier agreement with the sportswear giant was set to end on June 30, 2024, but it will now be replaced by an additional five-year agreement beginning on July 1, 2024.

CEO, Jonas Boldt, HSV, said, “Two strong brands, tradition, emotion! We rely on a reliable relationship. Our footballers appreciate the proven adidas quality and we all appreciate this very well-practised partnership.”

Dr. Eric Huwer, COO, HSV, commented, “We are very pleased that adidas is sending a strong signal and commitment to HSV in its cooperation with 11teamsports. Our outfitter is also very popular with our fans. The three stripes in the sign of the rhombus stand for an emotional recognition effect, awaken memories and make us want more.”

Marina Mogus, General Manager Central Europe, adidas, said, “We are very happy about the long-term extension of our partnership. The three stripes have a rich history of tradition on the jerseys with the raute. In cooperation with 11teamsports, we want to continue this history and continue to create excitement for the fans.”

Starting this summer onwards, the European team sports specialist 11teamsports will be in charge of providing the finest possible quality of service in the collaboration, operating as a contractual partner in the same way that adidas does.

Rolf Gramer, Senior Director Pro Clubs & B2B at 11teamsports, said, “With HSV, we have the pleasure of adding a traditional northern German club with international appeal to our partner portfolio. With HSV, we are gaining a strong anchor in the world of professional clubs. We are very pleased that we were able to convince them with our service expertise – from logistics, finishing and personal support to our trusting partnership with adidas. From now on, we want to use this service expertise to provide added value for both club and fans.”

Hendrik Schiphorst, Managing Director, SPORTFIVE Germany, said, “We are delighted that the long-standing partnership between Hamburger SV and adidas will be further extended together with 11teamsports. This extension is a strong signal for continuity, exciting storytelling and shared values that club and outfitter embody. Together with HSV, we have carefully explored the market and are firmly convinced that the contract extension is the perfect step for Hamburger SV.”

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