Formula E, the electric racing championship, has extended its sponsorship agreement with the premium fashion brand, Hackett Sport (AWWG).
The brand will remain the official apparel provider for season 11 of the ABB FIA Formula E World Championship.
Formula E x @HackettLondon 🤝
— Formula E (@FIAFormulaE) December 3, 2024
Premium fashion brand Hackett Sport will serve once again as the championship’s Official Apparel Provider in Season 11.
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Establishing an effective inaugural year that included partnership activations organised around the globe at some of Formula E’s most iconic race locations, the premium clothing and accessory supplier will once again provide uniforms along with additional garments to all Formula E staff, as well as host its own brand activations throughout the Season 11 calendar.
Similar to Formula E, AWWG is well aware that sustainable change is required to lessen the negative effects of fashion production and consumption on the environment and society. Through its own sustainable journey, it is moving forward and addressing its most critical environmental, social, and economic implications.
In 2023, Hackett London introduced Hackett Sport, a high-end line of athletic gear for those who love modern design and lead active lives. Hackett Sport, which is well-known for its elegant designs and premium materials, is a wonderful example of British elegance with a modern aesthetic. It provides flexibility, versatility, and unfettered movement—all crucial qualities for Formula E professionals who work at urban racetracks throughout the globe.
The Hackett Sport collection includes performance layers made of technical fabrics, including jackets, gilets, pants, shirts, personal baggage, and additional sportswear.
Hackett has a long history of involvement in sports, dating back more than 40 years. It has a unique link to motor racing since British driver Jenson Button is a long-time brand collaborator.
Tiziana Di Gioia, Chief Revenue Officer, Formula E, said, “We are delighted to extend our partnership with Hackett London into Season 11, building on a successful first year that has showcased our alignment across themes of innovation, style and sustainability. As Formula E continues to expand its calendar and iconic race destinations, the contemporary Hackett Sport brand will be profiled to our hundreds of millions of forward-thinking and ambitious fans all around the globe.”
Mark Blenkinsop, Chief Marketing Officer of AWWG, said, “Hackett Sport was created for those who live active, dynamic lives, and our partnership with Formula E reflects this perfectly. We are excited to support a sport that embodies performance, precision, and progress, just as our brand does with every piece we create.”