The Formula 1 team, Haas F1 team has announced a new title sponsorship agreement with the global automotive giant, Toyota.
This new pact means that the automotive brand has replaced Moneygram. Furthermore, this partnership marks the Japanese manufacturer’s return to Formula 1, which commenced last year through a technical collaboration with Toyota Gazoo Racing (TGR), its first involvement in the motorsport since 2009.
A cornerstone of the multi-year deal, developed in 2024, has been the launch of Haas’ first Testing of Previous Car (TPC) programme in 2025. The effort provided TGR-linked drivers Ryō Hirakawa, Ritomo Miyata, Sho Tsuboi, and Kamui Kobayashi valuable track time across 14 days of running.
Notably, the deal has also facilitated the installation of Haas’ first dedicated in-house simulator at their Banbury base, set to go operational next season. Haas also noted that the new association will power the shared goals of both parties, centred around “People, Product, Pipeline” with a focus on advancing drivers, engineers, and mechanics to help build a sustainable motorsport ecosystem.
The enhanced Toyota deal will work closely alongside Haas’ long-standing technical partnership with Ferrari, which has supplied the team’s power units, gearbox, selected components, and simulator access since 2016.
Team Principal Ayao Komatsu, said, “Our working relationship to-date has been everything we hoped it would be. It’s been evidenced through our successful TPC running this season but there’s been so much more going on behind the scenes too – including the development and installation of the simulator at our Banbury facility for 2026. The cultivation of personnel, all working collaboratively between Haas F1 Team and TGR, has benefited us greatly and that’s something that will only increase as our partnership matures. We’re excited to further grow with the likes of our driver program too, and it’s been encouraging to see the depth of talent TGR is backing in that process.”
Chairman of Toyota Motor Corporation Akio Toyoda, said, “Throughout our challenges in the 2025 season, I witnessed young TGR drivers and engineers begin to believe in their own potential and set their sights on even greater dreams. Seeing this transformation moved me deeply. And today, I can say this with confidence, Toyota has finally begun to move – really move. I would like to express my sincere gratitude to Gene Haas and Ayao Komatsu for standing alongside our young members, believing in their potential, and facing the future with the same passion and perspective. By taking our partnership with Haas another step forward next year, TGR’s ‘People, Product, Pipeline’ mantra – will accelerate in a way we have never seen before.
“The time has come for the next generation to take their first steps toward the world stage. Together with Gene Haas, Ayao, and everyone at TGR Haas F1 Team, we will build both a culture and a team for the future. Toyota is now truly on the move.”
Haas will unveil their 2026 livery on January 23 before undertaking private testing in Barcelona starting January 26. The team sits eighth in the Constructors’ standings, seven points behind Aston Martin Aramco ahead of the Abu Dhabi season finale.
