One of the renowned lubricant manufacturing and marketing companies in India, Gulf Oil Lubricants has unveiled a new ad film from its ‘Dumdaro ka Dumdaar’ series with their brand ambassador, Mahendra Singh Dhoni.
The campaign highlights the re-launch of Gulf XHD Supremer+ 15W-40 tractor engine oil along with the brand’s motive of offering sustainable and energy-efficient products. OPN Advertising conceptualized the ad and Bubblewrap Films executed it.
The Planning Director, Bala Manian said, “We wanted our creative concept to be straightforward, focusing on the key messaging of Gulf XHD Supreme+ 15W-40 tractor engine oil providing 1,000 hours of drain interval time. The campaign portrays the product as the new Dhoni among tractor engine oils for Indian farmers. This connection will strengthen product recall and boost confidence not only among farmers but also among retailers and mechanics.”
Commenting on the newly released film, Ravi Chawla, MD & CEO at Gulf Oil Lubricants said, “Gulf Oil is a pioneer of providing long drain solutions to our consumers. We have been offering products that changed the market consumption patterns. Gulf XHD Supreme+ is yet another long-drain product that we roll out for the farmer community providing them more value for their money. This product is launched after rigorous trials were conducted in tractors that actually operated in fields. This product is a testament to our strong R&D team that is bringing about a shift to the lubricant industry and being more environmentally and climate-conscious.”