The Indian Supercross Racing League (ISRL) founding franchise, Gujarat Trailblazers, has significantly bolstered its off-track lineup, announcing strategic alliances with popular fast-food giant, La-Pino’z Pizza and innovative sports experience platform, FanToPark.
These collaborations signal robust corporate confidence and highlight the league’s accelerating commercial and cultural traction within India’s dynamic sporting ecosystem.
The Vadodara-based Gujarat Trailblazers, steered by the entrepreneurial vision of Dhrumil Patel, are strategically positioning themselves for a highly competitive Season 2. The inclusion of La-Pino’z Pizza as an official sponsor injects a vibrant, youth-centric brand into the high-octane world of Supercross. With its extensive network across India and an expanding international footprint, La-Pino’z Pizza is poised to energise the fanbase through dynamic activations and brand visibility.
Enhancing the spectator journey, the partnership with FanToPark is set to redefine fan engagement for the Trailblazers. Specialising in crafting unique sports travel and immersive fan experiences, FanToPark will work to bring supporters closer to the team and the thrilling spectacle of Supercross, potentially offering curated packages and exclusive interactions.
Speaking on the new alliances, Dhrumil Patel, Co-Owner of Gujarat Trailblazers, said, “We’ve always believed that Supercross has the potential to become more than a sport; it can be a cultural force. At Gujarat Trailblazers, we’re not just building a team; we’re building an ecosystem that unites fans, brands, and communities through shared passion and high-octane experiences. We welcome these partnerships and are excited to continue our collaboration with ISRL towards this larger vision.”
Veer Patel, Co-founder, India Supercross Racing League, added, “From our expanded Fan Park zones to music acts, curated F&B experiences, and interactive engagements, ISRL Season 2 is poised to deliver an immersive, festival-like atmosphere delivering a 360-degree experience. The partnerships with teams like Gujarat Trailblazers reflect the growing resonance of this model with brands that value emotional connection.”
The upcoming ISRL season, slated to run from October to December 2025, is already generating significant buzz, further amplified by the involvement of Bollywood superstar Salman Khan as the league’s brand ambassador. This heightened glamour and visibility are making ISRL an increasingly attractive platform for brands aiming to connect with new and aspirational audiences, particularly aligning with India’s burgeoning appetite for experience-driven consumption.
The commitment from recognised brands like La-Pino’z Pizza and FanToPark to entities such as Gujarat Trailblazers underscores the ISRL’s compelling appeal and its trajectory towards becoming a major fixture in India’s sports entertainment calendar. These strategic alliances are crucial, bolstering the financial stability and promotional capabilities of both the franchises and the league itself, promising an enhanced and more captivating experience for riders and fans alike in the eagerly awaited Season 2.
One of India’s most rapidly expanding pizza chains, La-Pino’z, enjoys a cult following, especially among the youth. Its partnership with Gujarat Trailblazers promises to bring flavorful excitement and widespread national visibility, with the brand’s energetic image perfectly complementing the adrenaline-fueled nature of Supercross racing.
A dynamic and ascending platform in the sports and entertainment fan engagement sector, FanToPark is dedicated to revolutionising how fans interact with live sporting events. The platform’s collaboration with Gujarat Trailblazers aims to deliver interactive fan experiences and engaging digital activations throughout the season.