The 2022 champions of the Indian Premier League (IPL), Gujarat Titans (GT) have signed 26 companies as partners for IPL 2023.
Following the procedure, 15 new companies have been signed by GT for the upcoming season, alongside 11 partnership extensions.
Ather, as the principal partner, has retained its position, courtesy of its multi-year deal that was signed by the franchise last year. BKT Tires and Capri Global have tagged along with the franchise as associate partners, and their logo will be there on the torso of the jersey.
India’s leading telecommunication brand, Reliance Jio, the pipe manufacturer brand, Astral Pipes, and Simpolo Ceramics will continue with the team as associate partners with their logos placed on the shoulder sides of the jersey.
The insurance company, Acko, has renewed its partnership with the Titans and its logo will be spotted on the headgear along with Equitas, a small finance bank.
The trousers of the GT jersey kit will feature the watch brand, TIMEX, and solar panel entity Rayzon Solor’s logos.
The sports fantasy platform, Dream11, and Indian electronics company, boAt will continue to be the official partners of the Gujarat-based unit for this season as well.
Apart from these partnership extensions, there are several other companies that will be associating with the team for the first time – Bisleri as the official hydration partner, Havmor Ice Cream as the official ice cream partner, Croma as the official sustainability partner, Nestle Munch as the official chocolate partner, Rario as the official NFT partner and JioCinema has joined hands with the team to show the insiders and behind-the-scenes of the Titans’ campaign during the season.
EM and FanCode will prolong their association for yet another season, while the clothing brand, HRX and Cybeart have also been onboarded by the team.
The GT have also signed the dotted lines with Radio One, Radio City, and Top FM as radio partners. HCG has been onboarded by the official medical partner of the team for the 2023 edition.
Arvinder Singh, COO of Gujarat Titans, said, “Gujarat Titans’ innovative approach to signing partnerships reflects our values on and off the field. We are grateful to the 11 partners who have continued their association and support. It is a matter of great pride for us that the jersey remains unchanged from last year. We also welcome 15 new partners on board and look forward to a long and fruitful association with each one of our partners”.
The defending champions will kick-start their campaign against the four-time winner, Chennai Super Kings (CSK) in the opening encounter of the tournament at the Narendra Modi Stadium in Ahmedabad on March 31.