Gujarat Titans, a leading franchise in the Indian Premier League (IPL), have announced a partnership with Birla Estates, a wholly-owned subsidiary of Aditya Birla Real Estate Limited (ABREL).
With this deal, the brand has been named as the team’s principal sponsor for the forthcoming IPL 2026 season. Furthermore, Birla Estates’ logo will be prominently featured on the front of Gujarat Titans’ jersey.
This partnership is a big step forward in Birla Estates’ brand journey, emphasising the company’s commitment to innovation, excellence, and making meaningful connections with communities across India, all of which are characteristics that both Gujarat Titans and Birla Estates firmly represent.
K.T. Jithendran, MD & CEO, Birla Estates, said, “At Birla Estates, we are committed to creating landmarks that inspire life — spaces and experiences that go beyond the ordinary. Partnering with Gujarat Titans, one of the most dynamic and forward-thinking teams in the IPL, aligns perfectly with our philosophy of excellence, innovation, and community. This collaboration allows us to connect with millions of fans across India and beyond, celebrating shared values of passion, perseverance, and progress. Together, we look forward to building something truly special that resonates both on and off the field.”
Colonel Arvinder Singh, COO of Gujarat Titans, said, “We are delighted to welcome Birla Estates, a legacy brand synonymous with trust and excellence, as our new Principal Sponsor. This association marks a powerful synergy between two brands that share a vision for innovation, performance, and impact. Partnering with Birla Estates not only enhances the Gujarat Titans’ brand portfolio but also reflects our commitment to collaborating with iconic institutions that elevate our presence across geographies. Together, we look forward to creating unique experiences that strengthen our collective brand value and open new avenues for growth.”
Birla Estates’ partnership with Gujarat Titans demonstrates the brand’s dedication to interacting with India’s youth and fostering common experiences outside of real estate. Birla Estates has been connected with the IPL for four years, and the collaboration underscores the company’s growing presence in India’s athletic ecosystem, symbolising its belief in teamwork, tenacity, and ambition – traits shared by cricket and homebuilding.
In the past, Birla Estates has been the official real estate partner of Royal Challengers Bengaluru (RCB). However, this new agreement marks a more prominent association, as the brand will gain visibility through logo placement on the team’s jersey, expanded digital and on-field branding opportunities, and increased fan engagement through collaborative campaigns and activations during the IPL season.
