Grundfos, a global leader in advanced pump solutions and water technology, has appointed former Indian cricket captain and coach Rahul Dravid as its brand ambassador.
The pact has been signed to bring the spotlight to SCALA2, its smart pressure booster for homes. This dynamic cooperation heralds the start of a smarter, quieter, and more sustainable future for residential water systems across India. Dravid, known for his cool under pressure and unshakeable dependability, is the perfect face for a device that guarantees whisper-quiet strength and seamless consistency, even in the most demanding home environments.
On the association, Rahul Dravid said, “I am delighted to partner with Grundfos SCALA2, a product that stands for not only reliability and excellence in water solutions, but also sustainability, a topic very close to my heart. In cricket, consistency and performing under pressure are paramount, and I see a strong resonance with what SCALA2 offers.”
“We’re excited to tell the story of SCALA2 with Rahul Dravid, he’s helping lead a movement towards smarter and sustainable homes in India.” said Hasan Avci, Spokesperson – Grundfos IMEA. “Together, we’re taking smart water solutions mainstream and redefining what comfort means at home.”
SCALA2 is designed to withstand the fluctuating water pressure commonly seen in urban and semi-urban households. It employs cutting-edge technology to modify performance according on demand, resulting in balanced pressure across all outlets, minimal noise, and up to 40% lower energy consumption.
The SCALA2 campaign focusses not just on innovation, but also on effect. Grundfos solutions alone saved over 1.5 billion cubic meters of water in 2024, reducing worldwide carbon emissions by 10.5%. This cooperation feeds a bigger vision: to provide every family with the tools it needs to make greener, more informed decisions – without compromising.
Shubhodip Pal, CEO, ITW – Integrated Marketing Services, said, “This isn’t just about teaming up with a sports legend. It’s about values — trust, consistency, quiet excellence — and SCALA2 embodies all of that as a smart pressure booster for homes. Our approach was insight-driven, and Rahul was the clear choice to bring this vision to life. We are excited to be a part of this journey with Grundfos.”
