Taking place every two years, the CONCACAF Gold Cup draws large crowds and millions of television viewers. A celebration of Football, sportsmanship, and culture, the 2021 Gold Cup will air nationally on the Univision and FOX family of networks and broadcast by television partners to fans in countries around the world.
Grubhub, a leading U.S. food ordering, and delivery company struck a partnership to become the official food delivery partner of the 2021 CONCACAF Gold Cup, the region’s flagship men’s national team competition. As professional soccer continues to see exponential growth, the deal with the upcoming football tournament represents GrubHub’s first venture into a major sports partnership.
The new partnership will use the football tournament featuring national teams from the North, Central, and Caribbean region in America to showcase its ‘Grubhub guarantee’ marketing campaign.
In addition to in-stadium signage, the contract covers integrations into the tournament’s pre and post-game content series, a takeover of the Gold Cup’s ‘Unbeatable Delivery of the Day’, as well other commercial inventory.
The CONCACAF Gold Cup features the best national teams from North America, Central America, and the Caribbean, competing to be crowned the regional champion. The tournament engages millions of fans across the region and provides a great platform for Grubhub to join the fervour and fandom.
The 16th edition of the competition, which features 16 national teams, will be held in major metropolitan cities across the United States from July 10 to August 1, 2021.
The football deal comes a little more than a month after GrubHub’s US$7.3 billion acquisition was closed by Just Eat Takeaway.com. The previously European-focused food delivery platform has been a prominent brand in the regional sports sponsorship market lately. The company also holds a four-year deal with European football’s governing body covering both the women’s and men’s games across 11 competitions.