Gravity Media signs agreement with ATP Media to offer coverage of over 60 ATP events

The agreement between Gravity Media and ATP Media covers the ATP Masters 1000s, ATP 500s, ATP 250s, and Nitto ATP Finals.

The media services provider, Gravity Media has announced a collaboration with the Association of Tennis Professionals (ATP) Media, the media and broadcast arm of the ATP Tour, to provide worldwide coverage of over 60 ATP Tour tennis competitions.

The agreement covers the ATP Masters 1000s, ATP 500s, ATP 250s, and Nitto ATP Finals.

ATP Media collaborated extensively with Gravity Media on the design of the galleries and working areas for ATP Media Studios, a creative and technological media hub headquartered at Gravity Media’s new Production Centre in London.

The 50,000-square-foot facility will accommodate both on-premise and distributed production workflows with production, post-production, and live studio capabilities. It has seven adaptable control rooms, six craft edit suites, six voiceover booths, a vision control room, a broadcast operations centre, and other amenities.

The collaboration with Gravity Media also includes the development of a broadcast truck solution that is organically linked with ATP Media Studios. The solution enables ATP Media to safeguard the transfer of broadcast feeds from onsite to ATP Media Studios at Gravity Media’s Production Centre, beginning with remote world feed management and progressing to remoting replay operators, vision control, and media management, and eventually expanding to completely remote court production.

The two companies will also collaborate with industry partners such as Sony HDC series camera channels, EVS XT Via servers, and Calrec audio core and consoles, which will be installed globally and at ATP Media Studios at the Gravity Media Production Centre in London.

As per the firms, the agreement is intended to develop and implement innovative production solutions that provide a long-term approach to ATP Tour coverage.

John Newton, Gravity Media’s CEO and Founder, said, “Ensuring we will deliver the most advanced remote broadcast solutions across the ATP Media assets as well as from our brand-new media hub, Production Centre London means we are poised to lead the way in the future of tennis broadcasts. This contract will ensure the most environmentally sustainable approaches are embraced, whilst ensuring we can provide more roles to the broadcast industry welcoming and encouraging a new generation of talent to come on board with both Gravity Media and ATP Media.”

The inaugural tournament under the new arrangement will be broadcast live from ATP Media Studios at the Gravity Media Production Centre in London in June. As part of this new cooperation with ATP Media and Gravity Media, additional technology changes will be implemented.

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