The Segunda División club, Granada CF have struck a groundbreaking sponsorship deal with the renowned musician, Saiko.
In a first for world football, Saiko’s brand image will take the coveted main shirt sponsor spot for the upcoming 2024-25 season.
While financial details remain confidential, both parties emphasize a shared vision of elevating the fan experience for Granada’s loyal red-and-white supporters. Saiko’s branding will be prominently displayed on the team’s kits and across the club’s main promotional channels.
This strategic alliance offers a win-win scenario. Nazaríes, steeped in tradition and boasting a dedicated fanbase, provides Saiko with a powerful platform to connect with a passionate audience. Conversely, Saiko’s influence and resources can be leveraged to create a more engaging and enriching experience for Granada’s supporters.
This innovative partnership transcends the typical sponsor model. Entertainment and fan experiences will be a major focus, with exclusive products and events to be unveiled throughout the season.
By uniting the worlds of culture and football, this collaboration fosters a deeper connection between Granada CF and its fans. This forward-thinking alliance has the potential to not only enrich the fan experience but also propel both Granada CF and Saiko towards their individual goals.