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Gozoop Middle East lands 360° integrated marketing mandate for Oman Cricket

Oman will play its first T20 World Cup fixture on October 17 against Papua New Guinea.

Gozoop Middle East has managed to basket the 360° mandate of integrated marketing for Oman Cricket, the official governing body of cricket in the country. The Asian country is hosting the seventh edition of the men’s ICC T20 World Cup with the UAE for the Board of Control for Cricket in India (BCCI).

In this mandate, Gozoop Middle East will take the responsibility for strategy, social media, digital PR, influencer management, marquee campaigns, utilizing an interdisciplinary initiative that blends creativity, media planning and buying.

Pankaj Khimji, chairman, Oman Cricket said, “For Oman this is a watershed opportunity and we want to make the most of it by showcasing our true potential to the world that has been unknown to many. We believe in building a global presence and promoting community engagement through the sport and the T20 World Cup has helped us come miles ahead from where we were just 2 months back. We are thrilled to share this journey of introducing Oman in the world of cricket with Gozoop. The team at Gozoop has a proven pedigree in building global brands and doing iconic campaigns that delight audiences which I am sure will benefit Oman Cricket and enhance Oman’s image in the minds of the global audience.”

Ahmed Aftab Naqvi, chief executive officer and founder, Gozoop Group said, “Oman has always had a special place in our hearts with it’s warm people, rich culture and mesmerising natural beauty. In recent times, it has also been winning our hearts on the cricketing field. The progress Oman has made on the world cricketing stage is nothing short of phenomenal. Pankaj Khimji’s vision for growing the sport in Oman has inspired us to put together a best in class team in Muscat, from our Middle East and India operations that will make everyone in Oman fall in love with this beautiful game.”

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