The marketing agency, Gozoop Group has bagged the integrated marketing mandate for the T20 competition, DP World International League T20 (ILT20).
The first-ever edition of the competition will kick off today itself in the United Arab Emirates. In this development, Gozoop Group will formulate an effective integrated marketing, and communication strategy and engage with the competition’s target audience. In addition, the company will carry out responsibilities for strategy, social media, digital PR, marquee campaigns, and media planning and buying.
Commenting on the association, Ahmed Aftab Naqvi, Global CEO & Co-founder, Gozoop Group, said, “GOZOOP was born digital but with a vision to be truly integrated. Over the years we have added talent and capabilities that today makes us a one-stop solutions partner for some of the world’s leading brands. The team at DP World International League T20 is fantastic and we look forward to working with them closely to make this league a roaring success globally.”
Yamini Menon, Group Director – Brand Communications, Gozoop Group added, “With great understanding and expertise to drive and deliver strategies on a global scale, GOZOOP Group is looking forward to making DP World International League T20 a great success.”
The inaugural season of the DP World ILT20 consists of MI Emirates, Desert Vipers, Gulf Giants, Dubai Capitals, Abu Dhabi Knight Riders and Sharjah Warriors. The season opener will be played today between Dubai Capitals and Abu Dhabi Knight Riders.