GoodDot, which is a plant-based meat company, has roped in the Olympic gold medalist, Neeraj Chopra as its brand ambassador. The Olympic champion will be playing a key part in GoodDot’s mission of creating awareness about plant-based meats, which will further enable the people to have a healthier lifestyle and have more compassionate food choices in their life.
While the association will also be aiming to propagate the message that, “small changes in lifestyle and food choices can go a long way in making the world a better place.” The announcement was made through GoodDot’s official Instagram handle, which was further reflected on their official website.
Speaking on the occasion, Abhishek Sinha, Co-Founder, and CEO of the company said: “Team GoodDot is proud to welcome Neeraj Chopra to our shared mission to make the world a more compassionate place. The perfect combination of hard work, ability, and a deep sense of purpose is what sets Neeraj apart as he blazed a glorious trail for India at the Olympics. These are the same traits that team GoodDot shares as it blazes a trail in putting India on the world map of the plant-based meat revolution. Neeraj will help us firmly put the category and the brand in the minds of the Indian consumer.”
Adding to it, Neeraj Chopra, said: “I am excited to join hands with GoodDot and lend my voice to their mission of creating awareness about a more compassionate world. I have tried their range of plant-based meat alternatives personally and I think it is wonderful that a home-grown company is making such a credible mark in this global movement that I look forward to being part of.”
GoodDot was founded back in September 2016 as Abhishek Sinha and Deepak Parihar had the vision to provide people with an alternative to meat that is ethically and sustainably produced. With this idea and vision in mind, both launched the brand GoodDot, offering the consumers in India and across the world an alternative to animal products.
Currently, it has its business running all across India mainly controlled through its website. While it is also available in Canada, Singapore, Nepal, Dubai, South Africa, Mauritius, and Oman.
Apart from emerging as the brand ambassador of GoodDot, Neeraj Chopra has also recently penned down a deal with BYJU’s, becoming the latest ambassador of the online learning platform, alongside the Olympic medalist, PV Sindhu.