The online travel platform Goibibo has launched a dynamic advertising campaign that leverages cricket’s enduring popularity. The campaign features the legendary cricketer Sunil Gavaskar and the newly appointed brand ambassador, cricketer Rishabh Pant.
The campaign creatively reinterprets Gavaskar’s iconic phrase, “Stupid, Stupid, Stupid,” transforming it into a humorous and memorable tool to promote smart travel planning on the Goibibo platform.
The campaign’s core concept centres on using Gavaskar’s well-known exclamation in a playful context, guiding travellers away from common booking pitfalls and towards informed decisions when selecting flights and hotels. This strategic approach aims to resonate deeply with a broad audience, particularly cricket enthusiasts and frequent travellers, by blending nostalgia with practical travel advice.
Commenting on the campaign, Raj Rishi Singh, Chief Marketing Officer at Goibibo, said, “Renowned for his spontaneous style of play, playful attitude, and vibrant personality, Rishabh Pant is the ideal choice to represent Goibibo—bringing the same energy and enthusiasm to travel that he does to cricket. The chemistry between Rishabh Pant and Sunil Gavaskar is bound to captivate audiences of all ages, crafting a memorable experience for both cricket fans and avid travellers alike.”
Rishabh Pant added, “I am pleased to partner with Goibibo, a brand I resonate with as youthful and dynamic. It was extremely exciting to work with Sunil Sir for this campaign. I’m pleasantly surprised by how well Goibibo has turned this conversation into a playful take on travel plans.”
Sunil Gavaskar continued, “I have always believed players have every right to come back at comments about them. I myself did so several times during my playing career. So, I see the funny side of the concept and I don’t mind fun being poked back at me.”
Goibibo, a leading online travel aggregator, provides comprehensive travel solutions, including flight, hotel, and train bookings, catering to millions of travellers across India.
The campaign is anticipated to generate significant engagement by seamlessly merging the passion and excitement of cricket with the convenience and efficiency of modern online travel solutions. By leveraging a familiar and beloved phrase, Goibibo aims to solidify its position as a leading platform for savvy travellers. The campaign will run across digital platforms and broadcast media.