Gods Reign inks partnership with DNA Entertainment

The collaboration with DNA Entertainment Networks will allow Gods Reign to construct on its existing esports abilities by leveraging DNA's expertise and experience in event management.

Gods Reign, one of the leading esports firms in India, has inked an exclusive collaboration with a leading event management company, DNA Entertainment Networks Pvt LTD.

In this deal, the firms will look into generating revenue, sponsorship incorporation, and business development possibilities to assist Gods Reign’s commercial growth of esports and gaming projects. The collaboration with DNA Entertainment Networks will allow Gods Reign to construct on its existing esports abilities by leveraging DNA’s expertise and experience in event management.

The collaboration occurs at a time when the esports ecosystem is emerging as a profitable business possibility, with over 450 million gamers expected by 2023 and a market valuation of $7 billion by 2026. The pandemic may have led to a significant increase in the adoption of mobile, PC, and console games. As a result, the amount of new icons, expert gamers, and esports contest uprisings has increased. Gods Reign has worked hard to channel this talent pool in order to provide the finest content possible.

KR Rohith, CEO, Gods Reign, said, “We are certain that India’s eSports space is in a phase of exponential growth. In terms of active players, the country ranks second after China, with over 400 gaming organisations catering to the diverse demands of the gaming community. Our efforts are to redefine the approach and develop an end-to-end gaming ecosystem to cater for this demand. By joining hands with DNA Entertainment Network, we will be able to maximise our core operations by strengthening the competitive excellence of our teams and developing engaging, instructive, and entertaining content.

Delivering the ultimate entertainment and fan engagement experience is our major focus. Our vision is to be a premier global entertainment brand and DNA Entertainment Networks is the perfect partner to help us get there.”

DNA Entertainment Networks has significant experience as a full-service supplier with expertise in event planning, advertising, accommodation, and collaboration. It is the official event management agency and Royal Challengers Bangalore‘s (RCB) exclusive commercial partner, and it has worked extensively with many top names and teams.

Since its inception in 1987, the institution has managed live entertainment, sports, and corporate experiences throughout Southeast Asia.

Rohahn Vardhan, Director, DNA Entertainment Networks, said, “It is certain to us that esports in India deserves its footing in the global arena. Innovations in video gaming globally have unfolded exciting opportunities for young entrepreneurs. The scale at which it is growing makes us, DNA Entertainment Networks, very excited to finally throw our hat in by partnering with one of India’s most competitive esports organisations – God’s Reign. With our pioneering presence in sportainment, we aim to elevate the esports industry by having Gods Reign lead the frontier in this new exciting domain.”

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