The Ligue 1 club, Paris Saint-Germain (PSG) and GOAT, the global platform for the past, present, and future, announced a massive multi-year global partnership. In this association, GOAT will become the club’s new official sleeve partner.
The company offers styles from diverse time periods on its internet platforms and in its retail locations, while shipping products to over 40 million members in 170 countries, thanks to its unique placement between the primary and secondhand markets. The partnership will see the two companies collaborate to promote GOAT’s premium platform and its offers to a new generation of football and fashion fans worldwide, in addition to the brand’s visibility on the sleeve of the club’s men’s first team shirts. The alliance will introduce first-of-its-kind initiatives, such as unique content and partnerships. The collaboration will also expand each brand’s global footprint, allowing them to reach a larger audience in crucial areas.
Beginning in July 2022, GOAT will join the club as an official partner until the end of the ongoing season, before becoming the sleeve partner and one of the team’s principal partners. The club’s performance apparel, including training, warm-up, and match gear, will feature the GOAT logo on its left sleeve.
“We are delighted to welcome GOAT into the Paris Saint-Germain family with this partnership that will see them join the exclusive roster of club partners present on our iconic jerseys,” stated Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain. “GOAT is a perfect fit for the club and further supports our position as a leading global sports and lifestyle icon for fans all over the world. Together we will develop exciting and creative experiences to connect with supporters everywhere”
“Paris Saint-Germain is one of the most influential clubs in the world and we’re excited to partner with them as we continue to build our global community, we’re not only bringing together two leading lifestyle brands, but uniting a community of athletes, creatives and fans around the world. This partnership plays to each other’s strengths, with innovative collaborations in the months and years to come,” said Eddy Lu, Co-Founder and CEO of GOAT Group.
PSG will face Marseille in Ligue 1 on April 18, 2022, at 12:15 AM IST.