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GNC India ropes in Ravi Bishnoi as brand athlete

GNC specializes in health and nutrition-based products.

GNC India, the health and wellness brand has got onboard the Indian cricketer Ravi Bishnoi as a brand athlete. Through this development, the brand looks forward to propelling credibility in sports nutrition along with expanding the aspirations of the emerging sports personalities throughout the nation with a life motto of ‘Live Well’.

GNC specializes in health and nutrition-based products, including minerals, herbs, sports nutrition, energy products, supplements, vitamins and energy products. GNC has made a mark on the global map in the health and wellness products sector. The firm is currently present in over 100 countries and envisions improving the quality of life.

Through this association with the right arm leg-spinner, the firm aims to make an impact in the sports nutrition sector. With the growing fanbase of Bishnoi, the brand will receive massive exposure, which will also enable the company to motivate young sportspersons to lead a healthy life.

Bishnoi made his international debut under Rohit Sharma in February in the first T20I against West Indies. The leg spinner was picked by Lucknow Super Giants (LSG) last year.

Speaking on the association, Mayank Jha, CEO, e-Commerce, Guardian Healthcare Pvt Ltd, the master franchise owner of GNC in India said, “Our objective is to help Indian consumers manage their lifestyle and related issues such as fatigue, stress, vitamin and other deficiencies which are on the rise, in a better manner with right, science-based nutrition. Our association with Ravi Bishnoi is not only to build and spread the goal of staying fit among high-physical intensity groups like bodybuilders and sports personalities but also to spread general awareness about health amongst larger groups with a brand philosophy of living well.”

Ravi Bishnoi, Indian Cricketer & Brand Athlete, GNC said, “The brand has carved a niche in the nutrition and wellness space globally. Being a user of the brand for many years now, I absolutely admire and believe in the brand’s dedication to support and improve the lives of people with nutritional science. I am glad to have associated with GNC to achieve a common mission to motivate fitness enthusiasts, sports aspirants and health-conscious younger groups alike to manage their health better and choose the right nutrition partner, right from their formative age.”

On the field, Bishnoi will be seen in action when LSG plays Mumbai Indians (MI) on Saturday.

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