The Paralympic Committee of India (PCI) has announced a strategic partnership with Glocal Slam Dunk Communications, a leading public relations agency, to elevate the profile of para-sports in the country.
This collaboration is aimed to amplify the achievements of Indian para-athletes, generate wider public interest in Paralympic sports, and foster a supportive environment for athletes with disabilities.
As the PR partner, Glocal Slam Dunk Communications will play a pivotal role in developing and executing comprehensive public relations strategies for the PCI. The agency’s expertise will be instrumental in enhancing the visibility of the committee and its athletes, both nationally and internationally.
Commenting on the occasion, Akilesh Subramanian, founder of Glocal Slam Dunk Communications, said, “We are thrilled to collaborate with the Paralympic Committee of India and contribute to the growth and recognition of para-sports in the country.
“Our team is dedicated to elevating the stories of these incredible athletes and supporting the Paralympic movement in India. We aim to leverage our expertise and networks to enhance visibility and engagement for PCI’s events and initiatives.”
With the Paris Paralympic Games on the horizon, this partnership comes at a crucial time. India has a strong history of Paralympic success, with the Tokyo Paralympics seeing the country win a record-breaking 19 medals. The Indian contingent for Paris 2024 comprises 69 athletes competing across 12 sports, including archery, athletics, badminton, and shooting.
Glocal Slam Dunk Communications has a proven track record in the sports industry, having successfully executed campaigns for various athletes and sporting events. The agency’s appointment as the PCI’s PR partner is a testament to its ability to deliver impactful results.