Globo extends media rights pact with Brazilian Football Confederation for home matches

The fresh contract between CBF and Globo will take effect with Brazil's friendly matches against Guinea and Senegal. 

The media group, Globo has retained domestic rights to the Brazilian national team’s home FIFA World Cup qualifiers and friendly games until 2026.

The fresh contract with the Brazilian Football Confederation (CBF) will take effect with Brazil’s friendly matches against Guinea and Senegal on June 17 and 20, respectively.

Globo will broadcast Brazil’s games on its flagship free-to-air network TV Globo, as well as pay-TV channel SporTV, the online, and the Globoplay OTT platform.

The pact also includes exclusive rights to friendlies and FIFA World Cup 2026 qualifiers hosted by the CBF. Brazil’s qualification campaign will get underway in September with a home match versus Bolivia.

Fernando Manuel Pinto, Globo’s Director of Sports rights, said, “It is with great satisfaction that we celebrate this new agreement with the CBF that guarantees another World Cup cycle with us.”

Upon the expiration of the previous deal, Brazil’s friendly against Morocco in March was telecast by commercial broadcaster Band and was also freely streamed on the YouTube page of well-known Brazilian commentator, Galvo Bueno. In accordance with UOL in Brazil, Globo had the first right of refusal to extend its contract, and after receiving its bid, the CBF told the broadcaster that other networks and agencies were interested in the rights.

Brazil’s away qualification matches for the 2026 World Cup, which will be hosted in the United States, Canada, and Mexico, are not covered by the new agreement with the CBF. The Uruguayan Football Association (AUF), the Paraguayan Football Association (APF), the Ecuadorian Football Federation (EFE), and the Venezuelan Football Federation (FVF) have issued a single Request for Proposal (RFP) for international rights to their home qualifiers.

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