Global Sports Pickleball (GSPB), India’s main force in the rapidly expanding sport of pickleball, has signed a strategic broadcast relationship with ZEE5, one of India’s largest OTT platforms.
The Global Sports Pickleball League & Grand Slam 2025, which will take place in the Andheri Sports Complex in Mumbai from December 16 to 23, 2025, will be live streamed throughout Zee5’s nationwide viewer base and shown on Zee Café and &flix as part of this agreement. This agreement is a crucial step towards increasing pickleball’s reach and accessibility in India, providing marquee events like the Grand Slam, Pro League, and Challenger League to millions of fans.
Zee5 will be the exclusive live-streaming partner for the Global Sports Pickleball League & Grand Slam 2025. Fans in India will be able to watch all matches, across categories, courts, and formats, live via exclusive Zee5 feeds.
Zee Café and &flix will air critical league matches on television, expanding the tournament’s reach to a national audience. Furthermore, separate thumbnails for the Pro League and Challenger League will provide consumers with a smooth, quality viewing experience and ease of navigation.
The Global Sports Pickleball League & Grand Slam 2025 will be held on ten high-performance courts and will include elite players from India and around the world.
Hemal Jain, Chief of Pickleball Growth at Global Sports Pickleball, commented, “This partnership with ‘Z’ is a significant moment for pickleball in India. With Zee 5 streaming our events live and Zee Café and &flix broadcasting the leagues on television, we are making pickleball accessible to millions of households. This broad visibility is a major step forward for the sport, and we believe it will make pickleball one of India’s most-watched new sports.”
Ms. Laxmi Shetty – Head – Advertisement Revenue, Broadcast & Digital, Zee Entertainment Enterprises Ltd, “At ‘Z’, we’re always looking to back high-potential sports that resonate with today’s audiences. Pickleball is witnessing phenomenal growth, and our partnership with Global Sports Pickleball (GSPB) allows us to bring this dynamic, high-energy sport into Indian living rooms like never before. We believe this collaboration will not only elevate the sport’s visibility but also inspire a new generation of sports enthusiasts across the country. With multi-platform access via Zee 5, Zee Café and &flix, viewers will enjoy a front-row experience to India’s most exciting pickleball season yet.”
