The Infront agency, a Wanda Sports Group company, has extended its global media rights deal with the Italian Winter Sports Federation (FISI). The agreement includes exclusive media rights partnership for all FIS World Cup events taking place in Italy till the end of the 2025/26 season.
The two agencies have worked together for 20 years. The renewal of the long-term partnership will allow Infront to continue the production and distribution of all FIS World Cup Alpine Skiing, Nordic Combined, Cross-Country Skiing, Ski Jumping, Snowboarding and Freestyle competitions.
Infront will also create some additional high-quality content for the broadcasters and social media to showcase winter sports event in Italy around the world.
Bruno Marty, President of Infront Italy said, “This is a strategic partnership and it was essential to reach a long-term agreement in order to harness the potential levels of production and distribution for FISI. Our capacity to create and amplify innovative content combined with our digital expertise and skills in event organization means we can offer our partners a product of the highest quality and an ability to reach a wide audience.”
Flavio Roda, President of FISI said, “The product offered by Infront has constantly grown in terms of quality and distribution and this renewal will provide continuity and further development for the future. It also offers an opportunity to give further visibility to the Federation’s other partners and provides the right financial support to both FISI and the Organising Committees of all FIS events in the country.”