The LIVE on lock screen platform, Glance, and the official audio rights holder of the ICC T20 World Cup 2021, Digital 2 Sports have joined hands to provide the Indian cricket fans with a unique experience to follow the T20 world cup 2021 matches LIVE on the lock screen.
This unique idea is going to be called “T20 Adda” where engaging voices of former cricket stars and sports journalists, RJs, stand-up comedians, and even popular celebrities will be giving LIVE commentary on the mobile lock screen.
While some names have also been revealed, the list includes names like Aparshakti Khurana, Mandira Bedi, Cyrus Broacha, Cheteshwar Pujara, Vikram Sathaye, and Rannvijay Singh.
Apart from the live commentary, the T20 Adda will also provide pre-games and post-game contents, which will include pre-match preview discussions, match-day discussions, player discussions, and more.
The pre-match commentary broadcast will start at 3:30 pm IST for the day games and 7:30 pm IST for the evening games. While the pre-show streams will start at 2.45 pm IST for the doubleheaders and 6.45 pm for the single headers. Lastly, the post-game streams will be LIVE at 11 pm IST and go on for 20 minutes.
Speaking about this collaboration, Nitin Sundar, Director, and General Manager, Sports & Current Affairs, Glance said “The vision for Glance is to be the destination of choice for all things live, and in India, we believe live is synonymous with cricket. With T20 Adda for ICC Men’s T20 World Cup on Glance LIVE, our goal is to usher in the next generation of cricket culture for digital natives, giving millions of users a whole new live experience of the sport, right on the lock screen of their phones. T20 Adda provides a fun, interactive, and immersive way to bring to life the real-world vibe, atmosphere, passion, and connectedness of a sport that the nation collectively loves.”
Adding to it, Ajay Sethi, Co-Founder Digital 2 Sports, said “At Digital 2 Sports, we always look for innovative ways to enhance the experience of sports content consumption, across all age groups. As the ICC’s exclusive audio rights holder for various major tournaments, including ICC Men’s T20 World Cup, we are excited to partner with Glance, which is looking to revolutionize content experiences for consumers, with easy access to the latest updates on the tournament, live, right on the lock screen of mobile phones.”
T20 Adda aspires to become one of India’s biggest platforms for LIVE, interactive cricket experiences and fits into Glance’s overall plans for being dominant in the LIVE ecosystem globally. While it is estimated to reach over 70 million lock screens on smartphones with its previous shows reaching close to 50 million lock screens.