Glance Gaming announces collaboration with Crowd Control Esports

Glance Gaming presently has over 20 million live feed viewers who each month watch nearly 1,500 gaming live streams on the lock screen.

A gaming and game streaming destination and a product line of a consumer internet company, Glance, Glance Gaming, has announced that it has teamed up with India’s first Pokémon Unite LAN Tournament, Crowd Control Esports, to stream AAYO Pokecon, 2022.

Glance Gaming has so far streamed the contest’s preliminary stages (fixtures, qualifiers, and leagues) with an estimate of 1 million daily unique visitors. The championships began on September 24, and the finals will be held from October 21 to 23 at the Gaur Stadium in Greater Noida. The platform is seeking to attract over 2 million daily live views during the three-day finale.

Pokémon Unite is a free-to-play online battle arena (MOBA) game that has amassed a massive following in the gaming world, with over 70 million downloads worldwide as of April 2022.

MOBA has made a return in India in recent months. Glance’s live streams of the event allowed India’s growing MOBA society to watch and interact in real-time with unique, premium, Hyperlive content related to this match they are genuinely enthusiastic about.

With its broad appeal, Glance has also attempted to make the event more accessible to a broader range of new audiences from various demographics.

Yashashvi Takallapalli, VP and GM, Glance Gaming, said, “Glance Gaming is one of India’s largest live game streaming platforms. Our aim is to bring the best of Hyperlive, or deeply interactive, premium, and immersive gaming experiences, onto the smartphone lock screen. Making India’s first ever Pokémon Unite LAN Tournament – AAYO Pokecon 2022 – available to our consumers is in line with that vision. MOBA is witnessing a rise in popularity, and this event gives us an opportunity to bring gamers who love this form of gaming, a highly differentiated way to experience it.”

Peeyush Kumar, Founder & CEO, Crowd Control Esports, commented, “Crowd Control Esports has pioneered MOBA esports in India, having previously hosted tournaments for MOBAs like Arena of Valor, DoTA2, League of Legends WildRift among few. The collaboration between Crowd Control Esports and Glance Gaming is driven by a purpose – to create an experience for gamers, an adrenaline rush for the fans and a power-packed campaign for our brands.

We do this with content, curated and energized for the masses. We joined forces to multiply our capabilities and create a structural impact in esports in India. With Glance’s lock screen-based discovery at scale, we are confident that they are an ideal partner for us.”

Glance Gaming presently has over 20 million live feed viewers who each month watch nearly 1,500 gaming live streams on the lock screen. The Gaming platform has nearly 65 million monthly active users who appreciate 400+ casual to excitable gameplay on the platform. Glance Gaming has a strong foothold in Indonesia in addition to India.

While over 100 teams enrolled for the AAYO Pokecon 2022 tournament, only eight have advanced to the finals, where they will compete for a prize pool of INR 10 lakh.

The event will include spectator game zones, sessions with some of India’s largest gaming influencers, and cosplay, in which fans will dress up as their favourite characters. At the event, signed memorabilia from top gamers will also be available. The event is predicted to attract 20,000 to 30,000 Pokémon Unite fans on the ground.

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