India’s leading smart accessories, fitness gear, and home audio brand, Gizmore has announced a new campaign for its smartwatches featuring its brand ambassador and Indian wicket-keeper batsman, Dinesh Karthik.
Dinesh Karthik has made waves in international cricket with his outstanding performances. With the tagline “Finisher ban ke dikha,” the initiative sends an inspirational statement and encourages individuals to concentrate on the ultimate objective.
Gizmore makes a bold claim in the one-minute brand film: ‘Be more than your smartwatch.’ In a universe full of lies and half-truths, Gizmore’s new advertisement is a breath of fresh air, influencing people to ‘Finisher ban ke dikha.’
August Communications conceptualised the action-packed film. From the perspective of Dinesh Karthik, the advertisement emphasises the tenacity, single-minded attention, hard work, and devotion required to achieve one’s dreams. It also thoughtfully acknowledges the high-tech characteristics of Gizmore smartwatches such as always-on AMOLED display, large display, Bluetooth calling, and exceptional sunlight visibility, as well as health and fitness features that are used in the storytelling.
Gizmore has been recognised for its reasonably priced, high-quality items since its inception in 2018. Gizmore’s Make-In-India lineup has revolutionised the smartwatch, home audio, and smart accessories markets. Gizmore also embraces the “Swasth Bharat – FIT INDIA” objective and has created products that enable customers to be physically active. The Indian wicket-keeper batter was recently named as the firm’s brand ambassador and has been seen promoting Gizmore’s fitness and audio ranges.
Manish August Bhat, Chief Creative Officer, August Communications, said, “This campaign takes the brand’s ‘new-age fitness’ slogan to new heights and takes a bold move to go against the industry norm of equating smartwatches with a general improvement in lives“.
Nishant Goel, Director, Marketing, Gizmore, commented, “We are happy to unveil this new brand film with Dinesh Karthik, that has been built on sharp consumer insights and their relationship with the product. As a consumer-first brand, it is our responsibility to inspire youth and help them attain success in life. We feel that it’s not just the products that need to be different and promising, it is also the communication that has to be unique. Storytelling based on values and realities of life relates well with the audience. I am sure the film would have great registration, resonance and recall among the youth.”
Dinesh Karthik, said, “I am glad to be a part of Gizmore’s campaign ‘Be More Than Your Smartwatch. I loved the concept and thoroughly enjoyed my time shooting with the team. The concept resonates with my persona and depicts who I am.”
Suman Roy, CEO, August Communications, said, “In advertising and life, truth is the best strategy, and we followed this insight while developing the creative strategy. We need not be biased and think only about the brand while developing communication. Our role is to shape society and convey a meaningful and relevant message to our youth.”
Gizmore recently released the GIZFIT Ultra, a Bluetooth-calling gaming smartwatch that has received a tremendous response. It is now preparing to introduce a reasonably priced smartwatch with an Always AMOLED display.