The official football governing body of Ghana, the Ghana Football Association (GFA) has landed new sponsorship deals with the US-based technology company, Uber, and the South African telecommunications firm, MTN.
These two associations came ahead of the FIFA World Cup Qatar 2022, which commences on Sunday, November 20.
In this agreement, MTN will financially back the national football team of Ghana with $2m till January 2024.
Commenting on the association, Ghana’s Youth and Sports Minister Mustapha Ussif said, “This support is timely and will significantly boost the Black Stars preparations towards achieving our target of going all the way in Qatar.
“As I have often said, there is a direct correlation between corporate sponsorship and performance in sports and in this case, the Black Stars.
“Ghana’s historic qualification and performances at the Fifa World Cup since 2006 have largely been enhanced by the support of corporate Ghana. I am confident that this latest show of faith by MTN will motivate the team to Qatar and beyond.”
The tie-up between GFA and Uber has been inked for three years. In this development, the US company will provide tailor-made services for football enthusiasts who travel from far away to witness domestic and national team fixtures in Kumasi, Cape Coast, Tamale, Takoradi and Sunyani.
Through this collaboration, GFA aims to provide fans with facilities like proper pick-up and drop-off areas along with discounted rates and promo codes.