German Football Association pens down an alliance with Google for its women’s team

Google has been named the official sponsor of Germany's national women’s football team by associating with Google Pixel.

The German Football Association (DFB) has announced a three-year partnership deal with the American multinational technology entity, Google.

Following the partnership, Google has been named the official sponsor of Germany’s national women’s football team by associating with Google Pixel.

Through the esteemed deal, the multinational entity will be aiming to promote and leverage women’s football in terms of visibility and women’s sports as a whole unit in Germany. This will be done with the help of a set of digital rights that the company will possess, which includes social media and the use of digital technology.

Furthermore, the agreement also has backdrops and LED boards, and also the players of the German national women’s team will also be integrated into the exclusive Google Pixel communication campaign that will portray stories and behind-the-scenes video that will be shared across multiple platforms.

Dr. Holger Blask, Managing Director Marketing, Sales & Events at DFB GmbH & Co. KG, said, “Google not only brings an extraordinarily strong brand and innovative technologies, but also shares our vision of supporting women in football in Germany. Together we are committed to increasing the visibility and popularity of women’s football, which also makes a valuable contribution to our internal strategy FF27″. 

Sundar Pichai, CEO of Alphabet & Google, said, “I’ve been a football fan since I was a child. That’s why I’ve followed with excitement how women’s football has developed in recent years. The passion of the Germans for football has contributed a lot to this. We are very pleased to enter into a three-year partnership with the German Football Association… We will work together with the DFB to further promote women’s football in Germany.”

Google LLC is an American multinational technology business with a focus on consumer electronics, cloud computing, computer software, quantum computing, internet advertising, and search engine technology.

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