The Serie A club, Genoa Cricket and Football Club (Genoa CFC) have announced a new partnership with the Spanish energy giant, Cepsa.
The agreement sees Cepsa become the club’s official sleeve sponsor for the upcoming 2024/25 Serie A season.
The partnership extends beyond jersey sponsorship, with Cepsa gaining corporate hospitality and advertising opportunities within the Genoa Stadium. This collaboration marks a significant step for both organizations, as Genoa continues to elevate its brand and Cepsa reinforces its commitment to sports and sustainability.
Flavio Ricciardella, COO of Genoa CFC, expressed enthusiasm for the partnership, stating, “It is an honour to welcome a global company like Cepsa into the sponsor pool, with which we share the idea of the future and the development projects for the eco-system. We are happy to receive this witness in the field of sports sponsorships, after Cepsa’s past in various international sports events.”
Dr Luca Veroli, General Manager of Cepsa Italia, added, “It is a privilege for us to be able to undertake this collaboration with Genoa CFC, the oldest football team in Italy and at the same time an example of innovation and that pays a lot of attention to the environment. Thanks to this partnership we hope to give even more emphasis to all the changes that a Company like Cepsa is carrying forward to continue to be a world leader also in the new sustainable transition”.
Cepsa, a multinational energy company with a rich history spanning over 90 years, is at the forefront of the energy transition. With a strong focus on sustainable mobility and green energy, the company is investing heavily in technologies like green hydrogen and biofuels.
This partnership with Cepsa is the latest in a series of commercial deals for Genoa, following the recent agreement with Acqua Fiuggi.
Genoa CFC enjoyed a successful return to Serie A last season, finishing in 11th place. The club has strengthened its squad with the additions of Koni De Winter from Juventus and Vitinha from Marseille as they prepare for the new season, which kicks off with a challenging match against the defending champions, Inter Milan, on August 17 at 10:00 PM IST.