The Argentine Football Association (AFA) has renewed and expanded its long-term collaboration with Genius Sports, extending its alliance until 2030.
The deal secures the technology provider’s role as the exclusive official data and streaming partner of Argentine football, covering both domestic competitions and national team fixtures.
Under the agreement, the sports data and streaming company will continue to collect, process, and distribute official live data and video from AFA’s flagship tournaments, including the Liga Profesional de Fútbol, the Copa Argentina, and matches involving the men’s and women’s national teams. The partnership will provide sportsbooks and media outlets worldwide with trusted, high-quality content while strengthening the global profile of Argentine football.
Commenting on the agreement, Leandro Petersen, AFA’s Commercial and Marketing Director, said, “For eight years, we have been working with a clear and concrete objective: to transform the AFA brand into a leading brand in the sports industry, developing strategic markets, adding new commercial digital partners around the world, and generating new revenue through technology. In this line, Genius Sports is the right partner to give Argentine football a leap forward in its content quality and bring fans closer to new products, all over the world. We are convinced that new audiences require us to think about generating different and digital appeals, and we can achieve this with Genius Sports.”
Steven Burton, Chief Partnerships Officer at Genius Sports, added, “Extending our partnership with the Argentine Football Association, the reigning men’s FIFA World Cup champions, is a testament to the quality, scale, and reliability of Genius Sports’ solutions. We’re excited to take our BetVision solution for sportsbooks to another level through more top-tier football content while exploring opportunities to implement GeniusIQ across Argentinian football.”
The renewal also introduces a deeper technology focus. The official data partner will roll out its BetVision platform, delivering low-latency streaming enriched with real-time statistics, interactive graphics, and integrated betting functionality. In addition, the partnership will explore the use of GeniusIQ, an AI-driven solution designed to support officiating, enhance player performance analysis, and introduce broadcast innovations such as automated offside detection and augmented match coverage.
The alliance reflects AFA’s ongoing commitment to global expansion and digital transformation while reinforcing Genius Sports’ growing presence in Latin America. Together, the two organizations aim to set new standards in integrity, innovation, and fan engagement, ensuring Argentine football remains at the forefront of the global game through the end of the decade.
