Genius Sports, European League of Football announce a tie-up

Genius Sports will promote the growth of ELF's worldwide network of sponsors, business partners, and supporters.

The professional American football tournament, the European League of Football (ELF) has signed an official data and streaming partnership with the sports data and technology company, Genius Sports.

Genius Sports is the official data, technology, and broadcast partner that drives the worldwide system tying sports, betting, and media. Thus, the company has been provided with the exclusive rights to collect, handle, and distribute official data and live video streams from ELF matches via its worldwide network of licenced sportsbook partners.

Along with having exclusive betting rights, Genius Sports will promote the growth of ELF’s worldwide network of sponsors, business partners, and supporters. The third season of the league, which includes 17 clubs from nine different nations will begin on June 3.

Zeljko Karajica, Managing Director, the European League of Football, said, “Having Genius Sports as a new partner enables us to tap into new markets and offer our fans a broader range of products. Data is playing an increasingly important role in the world of American football and with Genius Sports we have found the perfect partner.”

Jonny Katanchian, Head of Sports and Broadcast, Genius Sports, said, “Our world-leading sports data and insights technology will enable the European League of Football to expand the distribution and commercialisation of their unique content around the world. We’re delighted to broaden our world-leading American football offering, providing our partners with year-round exclusive content across multiple time zones.”

Genius Sports serves as the global ecosystem’s official data, technology, and broadcast partner. Utilising cutting-edge technology, the company produces extremely immersive solutions that improve fan experiences throughout the whole sports sector in more than 150 countries.

The company links the entire sports ecosystem, from the rights holder to the fan, through the creative use of big data, computer vision, machine learning, and augmented reality.

Along with ELF, Genius Sports is also the exclusive official data and technology partner of the National Football League (NFL), Canadian Football League (CFL) and XFL.

ELF recently announced a sponsorship agreement with the Italian company, Panini America.

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